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Public Relations Campaign Plan Template, Page 11

 Daily and Weekly Newspapers, Magazines and Wire Services

  • Provide copy and information for Cable TV and public access channels

  • 33Feed ideas to business editors

  • Feed ideas to entertainment editors

  • Contact picture desks on photo opportunities

  • Feed stories and ideas for live coverage

  • Provide materials for publication website

Performance Measures:

Increased awareness and exposure resulting in increased support and enrollment.

Advertising

Goal:

Increase enrollment and awareness of [YOUR ORGANIZATION NAME] among target publics.

Strategy:

Develop appropriate advertising budgets and materials, research opportunities and place ads in media which fit the target markets as required for [YOUR ORGANIZATION NAME].

Tactics:

  • Budget and place buys for TV, radio, Internet and print advertisements

  • Script, film, supervise production of video advertisements

  • Create and produce print advertisements

  • Script and distribute broadcast PSAs as required

  • Budget and place telephone directory advertising

  • Buy and design billboards/busboards

Performance Measures:

Increased exposure to target audiences resulting in increased awareness and assistance.

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