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Public Relations Campaign Plan Template, Page 10

News Media Relations

Goal:

Increase enrollment, heighten public awareness and support of [YOUR ORGANIZATION NAME] as a valuable educational and training resource.

Strategy:

Name a staff member to act as mass media contact for [YOUR ORGANIZATION NAME], working with newspapers, magazines, radio, TV, cable outlets on a year-round basis to develop good press relations as follows:

Tactics:

Radio

  • Write and supervise distribution of press kits and news releases
  • Book interviews and appearances
  • Feed stories and ideas for live coverage
  • Do taped interviews
  • Line up taped interviews
  • Develop ideas and book guests for live broadcasts
  • Provide materials for station website

Television

  • Write and supervise distribution of news kits and news releases
  • Book appearances
  • Work with special projects editors on ideas for special features
  • Feed stories and ideas for live coverage
  • Provide materials for station website
  • Provide information for taped coverage
  • Provide information and incentive ideas for live coverage and coordinate with crews
  • Work with special projects editors on ideas for documentaries

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