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Public Relations Campaign Plan Template, Page 4

Special Event

Identify and coordinate participation opportunities for [YOUR ORGANIZATION NAME] in community and charitable events.

Performance Measures

Increased awareness and heightened support and enthusiasm for [YOUR ORGANIZATION NAME].

Publications

Research, write, design and supervise production of publications developed to reach each of the target audiences with the appropriate message as well as continue to develop and maintain [YOUR ORGANIZATION NAME] mail and email lists of contacts, prospective contacts, business and industry leaders, internal audiences and media.

Publications Examples

Newsletters

Research, write, produce and distribute by in house mail, regular mail and/or email, a quarterly newsletter to business and civic, community, lawmakers, local, regional and state political leaders, advisory committees, friends, staff, board members,, administration. Focus is on contribution of [YOUR ORGANIZATION NAME] to the educational, economic and social welfare of the community and include features on organizational success stories, programs and courses designed to help others, articles which position your organization as a significant contributing force to the economy and as a partner with business and government in overall contribution to the community.

Legislative Update

Research, design, write and distribute (mail or hand carry) Legislative Update describing your organization and its programs to lawmakers, staff and board members.

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