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Marketing Plan Template, Page 2

Sample secondary target: 30%

  • Female employed as skilled worker
  • Age 18-54
  • Median household income $50,000 +
  • Owns home
  • Married with 2 children living at home
  • Some college

The secondary target is the active female who is busy with work, home and school. She is interested in the health and welfare of her children and family. She is busy with school activities, helping children with homework, driving children to activities, shopping and housekeeping as well as with her job. She may be attending college part time as well.

[Choose one of each category below].

  • Male or female
  • Age: 12-18, 19-24, 25-34, 35-44, 45-54, 55 +)
  • Occupation: professional/managerial, skilled worker, small business owner, at-home mother
  • Married or single
  • Median household income: $25-30,000, 31-50,000, 51-75,000, 75,000+
  • Children at home: 1, 2, 3, 4 or more
  • Education level: high school diploma, some college, college degree, advanced degree
  • Owns home: Yes or no

Tertiary target customer:
Select which of the demographics below most closely fit the number three customer for your business. Summarize the selections to provide the tertiary target customer demographic. Your completed tertiary target should look like the following sample:

Sample tertiary target: 10%

  • Self-employed male
  • Age 22-44
  • Median household income $75,000+
  • Owns home
  • Married with two children living at home
  • Some college

The tertiary target is the male who is involved in starting a new small business. He works at home and is busy with work related activities and meetings. He is an avid sports fan and actively participates in sports related activities with his children and friends.

[Choose one of each category below].

  • Male or female
  • Age: 12-18, 19-24, 25-34, 35-44, 45-54, 55 +)
  • Occupation: professional/managerial, skilled worker, small business owner, at-home mother
  • Married or single
  • Median household income: $25-30,000, 31-50,000, 51-75,000, 75,000+
  • Children at home: 1, 2, 3, 4 or more
  • Education level: high school diploma, some college, college degree, advanced degree
  • Owns home: Yes or no

Place/Distribution
[INSERT YOUR COMPANY NAME] is located at [INSERT YOUR LOCATION]. This location is ideal for the business. Among the amenities provided to the customer at this location are:

[Select those which are appropriate]

  • Free parking
  • Lighted parking
  • Safe neighborhood
  • Safe building
  • Lighted building
  • Easy access from street
  • In-front parking
  • Handicapped parking
  • Handicapped access
  • Excellent visibility from street
  • Situated on busy thoroughfare
  • Situated in busy shopping mall
  • Situated in close proximity to customer base
  • Exterior signage visible from street
  • Clean, attractive building exterior
  • Attractive window displays
  • Well-lighted, clean, interior
  • Well-constructed, safe, uncluttered interior
  • Business hours listed on door
  • Doors easy to open and close
  • Air-conditioning
  • Clean, attractive restrooms
  • Clean, well-lighted dressing rooms
  • Full-time receptionist
  • Full-time greeter
  • Uniformed staff
  • 24-hour staff
  • Professional staff
  • Highly-trained staff
  • Customer service department
  • Free shipping available
  • Overnight shipping available
  • Shipping available
  • Gift wrapping available
  • Professional website
  • Online product purchase

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