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Free, positive publicity is good for business.

Why?

Awareness:

The mass media reaches a huge audience, which brings awareness of your business, product, service or idea to top of mind - It doesn't matter how good you are if people don't know about what you're offering.

Price:

You don't pay when the press prints information about your product, service or idea. It's free advertising. This means a lot when budget matters!

Credibility:

Establishing a loyal, trusting, long-term relationship with clients, donors and customers is critical. News reports provide credibility you can't buy. We believe what we see and read in the press!

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