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Sending News Fact Sheets or News Releases Via Email or Twitter

The temptation to send all of your press information via email  or Twitter is great, because it saves postage and time, and it is easy. However, it is important to remember that, just like you, reporters get hundreds of emails and tweets every day. You don't want your news fact sheet or news release to be deleted without being read. Here are a few precautions to take:

Subject Line:

Use short keywords that give maximum information in the subject line. Remember the subject line will not show more than about 45 characters including spaces. Twitter is good because it forces you to use short headlines to entice the reader.

For example: Asthma Hospital Fund Raiser Nov. 2

This lets the reporter know what is happening, who is doing it and when it occurs without taking up a lot of space and time.

Use a familiar email or Twitter address:

Email and Twitter work best when the reporter is likely to recognize the name of the sender in the address.  If it is unfamiliar to the reporter, chances are it will be deleted.

State the facts in the first three lines of an email:

Many reporters use an email view that shows the first three lines of the message and make a decision on whether or not to delete or continue reading based upon that view.  

Make sure the essence of your message is contained in those first three lines.

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