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Email, Direct Mail & Sampling, Page 5

Gift Certificates

Gift certificates are a great way to promote your business. Give out gift certificates at openings, anniversaries, celebrations, speeches and when you're just walking around.

Make it easy for customers to obtain the certificates. Put signage in your location directing patrons to the appropriate place to buy the certificates. Make the certificates available at your website.

Put mention of the certificates in your advertising at times of the year when people are looking for gifts, i.e., Valentine's Day, Mother's Day, Father's Day and Christmas Holidays.

The following information should be on all gift certificates/coupons:

  1. Your company name and/or logo

  2. Your company address

  3. Your company phone number

  4. Your company email and website

Clear statement of what the certificate/coupon includes:

  • Example: Complimentary Pass for Two, good any Tuesday, Wednesday or Thursday evening.

  • Example: Good for $5 toward the purchase of any item in our store

Clear statement of what the certificate/coupon does not include:

  • Example: Not valid: Friday or Saturday evenings

  • Example: Not valid for sale items

  • Example: No cash value. Valid for purchases only. Sorry, no cash or credit given back.

  • Example: Not valid for gratuity

  • Void if tampered with.

Clear statement of how to use the certificate/coupon.

  • Example: please call (give number) to make a reservation. Present this coupon when you arrive.

  • Example: present this certificate at the register when you make your purchase.

Exceptions. Example: Not good with any other offer
Expiration date: month, day, year. Example: Expires MM/DD/YY
Number of persons the coupon will admit. Example: Limit one coupon per person.

Note: if you are sending a postcard, be sure to leave ½" of white space along the bottom of the card as that is where the post office will put a routing label. It will hide any information you have in that space

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